Today Microsoft launches MSN Search which it hopes will give Larry and Sergei a run for their money.

Looks like the folks behind it have taken a leaf out of the minimalist design book, and the results are delivered in a very familiar style to Google’s.

However good it is, personally it would take an awful lot to make me switch.

Even though I don’t always get what I think I want from Google, it’s built up one hell of a lot of loyalty points with me over the last few years (I think that alone will help keep them ahead of the rest for quite a while).