We’ve all seen it.
The dreaded “Skip Intro”.
The picture of the boss on the homepage obscuring any useful content or functionality.
I was just discussing this with a friend and came up with a new name for an old problem “Bonus-centred design”
Here’s how it works:
- Take direct orders from the boss. Do not ask questions
- Do not clarify purpose
- Remember the boss knows what good design is – it must
be interactivehave things you can click to make other things move around
- Do not under any circumstances talk to potential users of the site
- You only need one person to test with. The boss
- Do tell the boss how many hits the site will get. Forget about task completion
- Do your best to get a video of the boss on the homepage welcoming people to this amazing online experience
- Reinforce the design with company branding at every opportunity. The more suited to busines cards and company stationery the better
- Make it all about the company and not about the people who use your products and services
- Do not worry about accessibility. It takes time and costs money. And anyway the software supplier assures their product will have an accessibility patch very soon
I’m sure there are more…