21st October 2006
Another reason why junk mail is bad for business
Apparently junk mail subsidises the cost of sending a bona fide letter, the price we have to pay, like Google Ads for snail mail (though less intelligently targetted of course).
Every week I receive an inordinate amount of junk mail offering discounts, credit cards with huge credit limits, loans - presumably to pay back the credit cards - claiming I’ve won £1million in a competition - presumably to pay back the loan - or asking me to donate to charity.
It’s bad enough that it’s a waste of paper and other resources.
But the thing that really makes me think about never being a customer to one of these companies is the fact that I can’t just throw the thing in the paper recycling bin.
No, first I have to check it thoroughly and tear out and shred any sections which might contain part of my identity.
So please… Sky, BT, Capital One, Lloyds, Barclaycard… to name but a few… stop wasting my time!
Posted by Nic Price at 9:34 am on 21st October 2006
http://www.beatnic.co.uk/2006/10/21/another-reason-why-junk-mail-is-bad-for-business/trackback/
Subscribe with a reader
Right on. I can’t stick all those stuff I get, with these 20% off sales which I don’t even give a second glance.