Here’s something to mark World Usability Day.
Boots does a thing called Meal Deal which means for a fixed price you can get a sandwich, drink and snack/dessert.
There are two types of meal deal, one where the products are marked with a red circle and the slightly more expensive option which uses a green circle.
So you might expect the contents of this picture form a green meal deal, right?
Move a little closer and you’ll see the green circle on the fruit ins’t a “Meal deal” green circle but a “Try me” green circle, with very small print saying “cannot be purchased as part of a green meal deal.”
I wonder if the packaging and labelling designers realised how much trouble they’d be causing by letting a bit of confusing information design through?
Yesterday I witnessed a 10 minute delay in a queue in a Boots store cause as a direct result of this. I wonder how many other times that’s happened.