Listening to Xfm on my phone on the bus on the way home from work on Thursday night and an ad came on that went something like this:
Imagine a world where we all watched one TV channel.
Imagine a world where we all read just one newspaper.
Imagine a world where we all used just one search engine.
Now I don’t know about you, but right now I’m thinking about one search engine, and it’s probably the same one you’re thinking of too.
So the ad continues…
Ask.com… the other search engine.
At this stage I’m momentarily thinking I’d heard “arse dot come” – seriously, that’s what it sounds like.
But I’m also still thinking about one search engine, and it’s not ask.com.
I’d be very interested to know how the agency involved persuaded a company to accept that they’re second best, that they’re other.