Posts tagged skip intro

23rd November 2007

Bonus-centred design

We’ve all seen it.

The dreaded “Skip Intro”.

The picture of the boss on the homepage obscuring any useful content or functionality.

I was just discussing this with a friend and came up with a new name for an old problem “Bonus-centred design”

Here’s how it works:

  • Take direct orders from the boss. Do not ask questions
  • Do not clarify purpose
  • Remember the boss knows what good design is - it must be interactive have things you can click to make other things move around
  • Do not under any circumstances talk to potential users of the site
  • You only need one person to test with. The boss
  • Do tell the boss how many hits the site will get. Forget about task completion
  • Do your best to get a video of the boss on the homepage welcoming people to this amazing online experience
  • Reinforce the design with company branding at every opportunity. The more suited to busines cards and company stationery the better
  • Make it all about the company and not about the people who use your products and services
  • Do not worry about accessibility. It takes time and costs money. And anyway the software supplier assures their product will have an accessibility patch very soon

I’m sure there are more…