Amazon takes on the search giants with Alexa By Nic Price on 17 December 2005 — 1 min read Every so often an idea comes along that has the potential to change the game. When it does, you find yourself saying – “Sheesh, of course that was going to happen. Why didn’t I predict it?” Well, I didn’t predict this happening, but here it is, happening anyway. In short, Alexa, an Amazon-owned search company... More