What a strange world that would be. Nice though.

Similarly, the stupendously badly named ‘Trident’ chewing gum had some online ads in which the characters projected their god awful ‘Mastication for the nation’ line onto parliament. The type was of course rendered in faux stenciling as if Banksy had somehow been involved. Really pathetic on so many counts I haven’t the time to damn them all.

Having seen the poster campaign, I was curious enough to visit the Information Revolution website. It wears a thin verneer or belonging to an independent/campaign group, trying to fool the foolish into thinking that not using Google is somehow an act of radical defiance. Of course Naomi Klein has already written about the appropriation of radicalism by corporate marketing. But I can’t help thinking that using the .org suffix — supposedly reserved for charities and not-for-profit organisations — by a global corporation is downright dishonest.

I for one will be boycotting arse.com — and joining the campaign for real revolutions!

http://www.information-revolution.org is the scene of the crime.