Web 2 or not web 2

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I’m full of admiration and respect for Tim O’Reilly but I get really wound up by what he’s coined “Web 2.0” or “web 2 point oh” as it seems to be pronounced.

It’s just the web. Nothing more nothing less.

Giving it a version number somehow suggests it’s something that can be commoditised, productised, owned.

It’s not like we’re living in “Earth 7.0”

Sure, there are ages of the web, but to suggest that there’s something called Web 2.0 implies we’ve been running up through minor versions of Web 1.0 and that sometime in the not too distant we’ll be pointing our handhelds at Web three point oh purlease…

</rant>

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