Food4Thought campaign from the British Heart Foundation (BHF)

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With junk food giant visual design treatment.

Cheese Burger

Chicken Nuggets

Hot Dogs

Frightening food facts about what’s really on your plate. More info on the Food4Thought website.

More than one in three children do not know what chips are made of, a survey for the British Heart Foundation reveals.

A worrying 36% of 8-14 year-olds could not correctly identify the main ingredient as potato, despite chips being a firm favourite on most children’s plates.

Nearly one in ten of the 1,000 children questioned thought chips were mostly made of oil, while others suggested eggs, flour, and even apples.

From the accompanying press release.

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